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Modern Mermaids Making a Splash!
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- What brought you to Hippocrates?
- The Company Story
Modern Mermaids was loosely founded in late August of 2007. After Amy’s children were back in school and Audra had returned from an awe inspiring experience in Alaska, they sat down and thought about what they were going to do with their passion to enlighten people about the harms of chemicals, create non-toxic products and somehow make a living doing it! Audra, an educator for holistic skin care companies, had a commitment on the West Coast for the month of September but continued to develop the business idea in airports and on planes. Meanwhile, Amy was busy buying the competition; no store that carried cleaners was safe as she filled her kitchen with products to test and compare. In the days that followed Audra’s return home, they had it figured out. They were going to use a natural combination of surfactants blended with pure essential oils that would not only smell wonderful but offer properties that aid the ability to clean. And then coincidentally Oct. 12 hit, Al Gore won the Nobel Peace Prize and the “green” movement officially began.
Amy and Audra (who had been an environmentalist long before it was fashionable) knew from that moment on there was no turning back and within two weeks made enough products to sell at Green Farmer’s Market around the Palm Beach Area of Florida. It was the best way to meet prospective customers, educate them about natural cleaners and introduce Modern Mermaids Eco-Friendly Cleaning Products. Having studied marketing in college, Audra thought that these markets was the absolute best and honest way to learn what today’s consumers need and want. They could personally watch their faces as they smelled the different essences and answer questions that sometimes came from the idea that “natural” won’t clean well enough. A mirror traveled with them for demonstration purposes.
In December, Amy and Audra needed to reevaluate the growth potential of Modern Mermaids as customers of all demographic groups were buying and enjoying the product. Having started in October, they watched as the market began to increase and competition became fierce. The knowledge that their products are superior to much of the competition has allowed them to remain confident in themselves
and their products.
Amy Seiss & Audra Conklin Modern Mermaids Eco-Friendly Cleaning Products's Photos
Amy Seiss & Audra Conklin Modern Mermaids Eco-Friendly Cleaning Products's Videos
Amy Seiss & Audra Conklin Modern Mermaids Eco-Friendly Cleaning Products's Blog
For Moms and Dads
Doesn't happen often but my seemingly alter ego is going to try and appease those reading this blog by being somewhat articulate and educational. Speaking of educational ....kids back to school and yay! time for learning! Also time to combat the neurotoxins sprayed, wiped and placed on little hands nationwide. Neurotoxins that are the equivalent, as some radicals claim, to "agent orange" found in the herbicide that has been proven to cause many ill effects to our Vietnam vets. Yes, our bleach, l… Continue
Posted on September 29, 2008 at 3:51pm —
Antibacterial gels are everywhere!
In our pocketbooks, in our cars, in the bathrooms and in every classroom across the U.S. Why? Because God forbid we have a germ or some flesh-eating bacteria come along and get us! Remember our grandparents? Well, they cut chicken and veggies on the same cutting board, handled thousands of items that were covered in germs and used SOAP! Plain old normal soap.
Now here’s the thing..let’s start with some of the ingredients: Ethyl Alcohol, Propylene Glycol, Fragrance and the pesticide, yes, PESTIC… Continue
Now here’s the thing..let’s start with some of the ingredients: Ethyl Alcohol, Propylene Glycol, Fragrance and the pesticide, yes, PESTIC… Continue
Posted on September 29, 2008 at 3:04pm —
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Amy Seiss
Owner/Founder
Modern Mermaids Eco-Friendly Products